we've been building in the AI + writing space since late 2023.
it started with a simple idea: that the real problem with AI tools wasn't the models, it was memory. every time you open a new chat, you start from zero. no context, no voice, no idea what you wrote last week. the output sounds like everyone else because the AI doesn't know you.
so we built cleve. first as a content writing tool, then something bigger.
along the way we launched linkedin wrapped, an AI report of your year on LinkedIn. that thing went from 0 to 110k users in 4 weeks. people from 100 countries. world leaders. alex hormozi commented on his own. we ran the whole thing on discord at 3am with 200+ live updates, fixing server overloads and spam attacks in real time. it was chaotic. and it taught us a lot about what people actually want from AI.
the deeper thing we noticed: to make linkedin wrapped work, we had to get really good at processing huge amounts of content and making sense of it. like, really good.
6.5M
posts & documents processed in 2025 — close to a hundred million words.
that memory layer, it turns out, is useful for a lot more than writing linkedin posts.
so we expanded. and we started building what we actually wanted to exist: a workspace where your notes, ideas, documents, and AI all live together. where the AI knows your context, your voice, your whole body of work, and you never have to explain yourself from scratch again.
that's cleve today.
and since launching cleve 2.5, watching what people actually build with it has been the most exciting part.
a marketing team generating their full quarterly report from months of strategy docs, campaign notes, and competitor research, all already in their workspace. the AI connected the dots across everything and produced a first draft grounded in their actual work.
a solo consultant who dumps in personal notes, research notes, meeting transcripts, and reference docs to get proposals that already sound like her. her framing, her voice, her logic. she told us she stopped dreading proposals.
a founder using it as a thinking partner, dropping in rough ideas across weeks, then asking cleve to find the thread. what came back was a positioning doc they said they'd been trying to write for months, and building their content & marketing engine from it.
our mission is to build AI experiences that support your thinking, and enable us to think bigger, create our life's work, and have more fun along the way.
— Ashvin, CEO & co-founder
