Day 100 Updates — user interviews, small UX wins, and we're hiring interns
AshvinDoing user interviews, the little UX changes that made a big difference, launching a closed beta, and we're hiring interns.
Hope everyone's been doing good & Selamat Hari Raya (Eid‑al‑Fitr for the global peeps)! We're now at Day 100 of building. Thought of sharing a bit about our process and journey.
Running user interviews has been super helpful for UX & product feedback
We started conducting a lot of user interviews in March. The approach: reach out for a 30–45 minute call, let people try Cleve while we observe their behavior and listen to feedback.
This has been super helpful for usability and finding ways to improve the UX — building toward a self‑serve model that's intuitive to figure out quickly.
One concrete change: we changed the "Ask Me" button from just a chat icon (which nobody noticed) to a big, bold "Ask Me" text. Usage of that button went way up — critical because it's a key feature for users to see value.
There’s always plenty to do on UX, but it's a balance between improving polish and shipping the major features that deliver the most value. With constrained time, we focus UX on getting things usable and prioritizing high‑impact features.
Launching Closed Beta
After ~30–40 user interviews and iterative tweaks, sessions were getting smoother and people could use it intuitively. That’s when we decided to launch the Closed Beta to the 330 people on our waitlist (about a week and a half ago).
Upcoming features
Now we’re surveying and interviewing new users in-app while we iterate and build what’s next. A few things we’re working on:
- Deeper & more relevant content personalisation
- AI post editing
- Text formatting for social media
The goal right now is to build the best knowledge management & social media tool for creators — making it much easier to manage posting content on multiple platforms. If you have any suggestions/feedback/ideas, keep them coming!
PS. We're expanding
We're looking for a software dev (full‑stack) intern to speed up feature rollouts. If you know anyone, send them our way!
Check out our careers page:
Turn ideas into posts in minutes
Launch Cleve and start creating personalised content powered by your knowledge base.